to remove filtersEmail marketing improves according to DoubleClick
20 Dec 2004 | by Daniel Farey-Jones,
research from DoubleClick.
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Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
, according to Nielsen Media Research, but this figure is expected to be exceeded in 2004, as it has stepped ...
Cello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
Cello Group consists of Insight, a healthcare market research company, and Scottish advertising agency The Leith, as well as Target Direct. The initial consideration consists of £3.6m, of which £1.95m is in cash and loan notes and £1.65m in new ordinary shares. In addition, there is a maximum ...
Marketers should leave inaccurate data in the past
17 Dec 2004
Royal Mail research shows that business data decays at a rate of approximately 20% every year ...
Direct mail lags behind other media growing 2.1%
15 Dec 2004 | by Jennifer Whitehead,
by the World Advertising Research Centre and published by the Advertising Association. The full report ...
Butlins in search for direct shop for £5m parents brief
15 Dec 2004 | by Ben Bold,
at a voiceover promoting holidays in exotic overseas locations. The strategy was devised after research ...
Direct News: Butlins seeks direct shop for £5m work
15 Dec 2004 | by Ben Bold
at a voiceover promoting holidays in exotic overseas locations. The strategy was devised after research ...
Consumer Intelligence's Hughes on deception charge
13 Dec 2004 | by Daniel Farey-Jones,
and market research company. He left Direct Excellence in October 2003 to set up Consumer Intelligence ...
Agencies line up as BSkyB reviews growing business
10 Dec 2004 | by Staff,
Media Research) could double. BSkyB's roster comprises Red Cell Response, Finex Communications ...
Agencies line up as BSkyB reviews DM
10 Dec 2004
DM budget (£23 million, according to Nielsen Media Research) could double. BSkyB's roster comprises ...
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