of research into the semiotic significance of our 33-year-old masthead carrying a lower-case "c". My response to this was to suggest the researcher insert his proposal somewhere appropriate. I guess I ... examines one of the greatest unresolved advertising dilemmas: the issue of research versus judgment ...
"Purity and quality were the watch-words of Holsten's advertising during its many years as a best-selling premium bottled lager. Holsten's most recent efforts at revival, its 'Who's the daddy?' campaign, has laced the beer with more than a little laddishness. Certainly kebab-wrap media...
a human being. Another creative director, when he heard I was researching an article into ads ... . Was it true that the "surfer" spot had gone through a protracted period of research? "Yes," Souter replied cheerfully. "Our Guinness commercials take one year to develop." A year of research? "Yes - Walter Campbell ...
. Lucy Bristowe, the research manager at Channel 4, said: "People are increasingly research savvy ... strategy director, has decided to use the system to complement other research. She said: "It's good ...
an upmarket audience - research commissioned by Queercompany revealed that existing media appeals to a young ...
's 20 point plummet, according to research from OMD UK. Channel 4 has grown as a populist ...
reviews in the period immediately after the millennium. Nevertheless, the AAR's research ...
seeds across barren mountains to sow forests. And, closer to market, it is establishing a research ...
Publicis has poached Carol Pinder, who has been running the flagship News International business at Rainey Kelly Campbell Roalfe/Y 18 million MFI account. A former researcher for the ex-prime minister Edward Heath, she takes over MFI from Simon Derungs, who will concentrate on the agency's United ...
will be achieved only by researching what Chinese audiences want and remembering that, just because it has worked ...
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