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THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants

30 Nov 2001 | by MATTHEW COWEN

but when we do research people don't think carphones or warehouses. It's just a name. It's very ... research that if our competitors advertise on radio, people just think it's Carphone Warehouse. We own ... at the research and this is what you need to do,' it was much more collaborative than that ...

Orange appoints marketer to boost business division

29 Nov 2001

, Orange UK. According to market research firm Millward Brown, Orange holds almost 30% share ...

Young switch off to marketing via text messaging

29 Nov 2001

Younger people are more likely to get irritated and annoyed by companies sending unsolicited text messages to their mobile phones than the older generation. But they are also more likely to receive them, according to research for Marketing by Taylor Nelson Sofres. Forty-six per cent ...

Cell phone users download sports and drinks logos

15 Nov 2001

Drinks and sportswear brand logos have become established symbols of choice for users to personalise their mobile phones, according to research by e-Mori. The survey, commissioned by Lycos, showed that one in seven 15- to 34-year-olds have downloaded logos onto their phone. The most popular ...

RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for brand-building using radio ads

09 Nov 2001 | by KATRINA LOWES, head of consumer communications, BT and ANDREW HARRISON, director of marketing, Nestle UK, Nestle-Rowntree Division

glance, but scrutinise a TV script? And do we spend as much time on creative research if the script ...

ANALYSIS: Making the case for creativity - D&AD hopes to prove that creativity can give businesses an edge. Suzy Bashford looks at the evidence

18 Oct 2001 | by SUZY BASHFORD

. Research also showed that new users felt daunted by the range of choice. This provided the hook ...

FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad strategy

20 Sep 2001 | by ROBERT GRAY

factual-based decision, you will probably have greater success. "But there is research that shows ... in the sizzle but in the steak as well." Almond, though, is mindful of the research mentioned by Moore ... and South Africa vice-president of marketing Nick Barley says that pre- and post-campaign research among ...

BT shifts business task to St Luke's

05 Sep 2001

, and is also thought to have researched well with the general public. The campaign, which featured ...

FIELD MARKETING LEAGUE TABLES 2001: How to aid clients using technology - Now handheld PCs have made the data capture process easier, how are shops adding value to their services?

30 Aug 2001

-third of Mosaic Technology's work involves carrying out data analysis research, on top of conventional ...

Iomega appoints The Leith Agency to £4.3m activity

26 Jul 2001

and research manager Claire Payne, alongside marketing director Peter Wharton. Iomega's media planning ...

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