ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland
20 Dec 2001
/MediaCom 30 Adwatch research was conducted from December 7 to 9 by NOP Research Group (020 7890 9948 ...
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MEDIA BRIEFS: RAJAR to improve radio services monitoring
20 Dec 2001
RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples. ...
Worldpop to relaunch consumer site
18 Dec 2001
to strengthen Worldpop's growing marketing and audience research business. Worldpop, founded by former ...
ADWATCH: The weekly analysis of advertisement recall powered by Yahoo!
13 Dec 2001
Adwatch research was conducted from November 30 to December 2 by NOP Research Group (020 7890 9948 ...
Muhammad Ali to do the good
work for Coca-Cola
12 Dec 2001 | by Jennifer Whitehead,
, the Muhammad Ali Parkinson's Research Centre and the Muhammad Ali Centre, which was formed to promote respect ...
iTouch acquires Worldpop
12 Dec 2001 | by Gordon MacMillan,
Worldpop's growing marketing and audience research business. According to the administrators ...
Thompson takes the helm at C4
11 Dec 2001 | by Claire Billings,
as a trainee researcher. He helped with the launch of Watchdog in 1981 and Breakfast Time in 1983 ...
Goverment invites comments on revised BBC Three plans
10 Dec 2001 | by Claire Billings,
, in creating what are substantially different proposals. "The BBC has researched carefully the needs ...
CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers
07 Dec 2001 | by MATTHEW COWEN
of campaigns. Recent Sainsbury's research has suggested that many in the region are failing to respond ... that decent regional research should have shown up this potential glitch in the approach ...
Oliver to front Sainsbury's Xmas ads
07 Dec 2001
Jamie Oliver has shrugged off recent PR disasters to appear in a new burst of TV advertising for Sainsbury's in the run-up to Christmas. The campaign, through Abbott Mead Vickers BBDO, comes in the wake of research that claimed the celebrity chef is a turn-off for Northern shoppers ...
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