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Big Brands, Big Trouble

01 Oct 2001 | by Jack Trout

Manners. By contrast, his view of qualitative research is simplistic in the extreme. It's simply not true to suggest that this kind of research does not take account of the competitive context for a ... expert. IPA research, supported by other studies, reveals that less than 20% of top UK companies have a ...

Detective marketing

01 Oct 2001 | by Stefan Engeseth

is about what good planning should be all about. And I don't think I spotted a single reference to research ...

Assessing Market Performance: The Current State of Metrics

01 Sep 2001 | by T Ambler, F Kokkinaki, S Puntoni, D Riley

asset brand equity. Using this basis, the research gathered an empirical description of current ...

Consumers - Ise

01 Jul 2001 | by Arnould

, research, and illustrative examples....the most current research on how to deliver value and satisfaction to consumers. Consumption Meanings (CH ...

21st Century Consumer Society

01 Jun 2001 | by Future Foundation

these to underlying demographic, economic, technological and social trends. It summarises findings of research...The research identifies six 'I' factors, which together, help to explain the different ways in which individuals are choosing to take control over an increasing number of areas of their lives. The most prominent of these are the desire for and reality of independence; individuality - the growing ...

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

the process of advertising, from initial strategies, research, and budgeting through media planning ... Behavior: Searching for Insights 7. Strategic and Evaluative Advertising Research 8. Objectives, Strategy ...

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

the process of advertising, from initial strategies, research, and budgeting through media planning ... Behavior: Searching for Insights 7. Strategic and Evaluative Advertising Research 8. Objectives, Strategy ...

Corporate venturing

01 Feb 2001 | by BestofBiz

with financial returns Corporate venturing specifically does not include: internal research and development ...

Cybermarketing

01 Jan 2001 | by P. Bickerton and M. Bickerton

Having a live Internet site to support the book Adding a collection of key URLs for market research ... ; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a ...

Citizen Brands-why businesses need to wake up to corporate responsibility

01 Jan 2001 | by Future Foundation

success via the mechanism of branding. This is where the consumer research is so illuminating as it shows ... their employees. Here, all the research shows the commercial benefits of being a good employer and not least ... research exercise showed that downsizing does not lead to increased profits either**. Indeed, as Gary ...

 

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