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The changing world of beer ads

years. According to Mintel research, 31% of consumers prefer imported beer, with Mexico's Corona being ... that maleness isn't overpowering. Research showed, however, that women identified with the ads, claiming 'that ...

How Murdoch's US dream
could have reached its end

of the Precursor Group, an investment research firm in Washington told the New York Times , "DirecTV and EchoStar ...

Smoking Out the Golden Marble Regime - The Lowbrow Lowdown

perked up as Jean Kilbourne, a research scholar at the Wellesley Centers for Women, commandeered ...

Ogilvy survey of CEOs reveals
branding issues are paramount

, in crisis. But Andrea Giacobbe, the Ogilvy executive who undertook the research and who is also head ...

 

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