accelerated investment in research, IT, printing technology and, of course, generic industry marketing ...
Radio Joint Audience Research Limited (RAJAR) has announced it is exploring the possibility of providing research on event-led listening data for interested stations. As part of a series of improvements by RAJAR, this would enable stations broadcasting special events and programming to monitor ...
be a research tool offering independent travel advice and information. As well as drawing ...
in negotiations regarding the Emmerdale sponsorship." Ipsos-RSL research revealed the P G sponsorship is a ...
something in addition to the information on screen. Research and consider other titles, look "outside ...
Planning and the £6m planning and buying business for the Government-backed scientific research brand ... -posting, prompted by several high-profile campaigns' use of the illegal medium. Research by Concord found ...
The Institute for Practitioners in Advertising (IPA) has commissioned a research project into digital interactive TV, to draw attention to the practicalities and benefits of the new medium for advertisers. Howard Unna, who headed e-commerce at Woolworths and now works as an e-business advisor ...
and try to have fun. I work in research and am always trying to persuade my planner/buyer colleagues ... . Is that fair? Stop trying to persuade them. If they don't believe you then your research department is not helping them do their jobs. Great research provides insight, opinion and ideas. Crap research is annoying ...
research programme involving Condé Nast, Channel 4, Times Newspapers, Classic FM and MPG analyzing the behaviour of ABs) to proprietary research from individual media owners, the proof-of-effectiveness argument ... research. "We need to be able to differentiate our consumers' listening behaviour and needs from other ...
the effectiveness of the existing survey research to produce more focused and effective campaigns," says Page ...
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