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Lateral makes senior appointments

Joining from Zinc, Karsten Schmidt has been appointed to head up Lateral's games division where he will oversee the creation of new games projects for the agency's clients. Schmidt worked in research and development at Zinc. In the wake of the fallout from bankrupt firm Deepend, Laura Jordan joins Lateral ...

ANALYSIS: Making the case for creativity - D&AD hopes to prove that creativity can give businesses an edge. Suzy Bashford looks at the evidence

. Research also showed that new users felt daunted by the range of choice. This provided the hook ...

Aeroflot looks to shed worst airline image in revamp

research showed that Russians liked elephants, was meant to soften Aeroflot's rough edges and present ...

Aeroflot looks to shed worst airline image in revamp

research showed that Russians liked elephants, was meant to soften Aeroflot's rough edges and present ...

Design firms take strategic step up -

their people apart. Few designers welcome planning, research or trademark skills into their organisation ...

DESIGN: Design firms take strategic step up - Robert Gray asks if design agencies are equipped with the necessary skills to lead brand strategy

agencies keep their people apart. Few designers welcome planning, research or trademark skills ...

I-RECALL: Perspective - Online design is so bad that it's putting people off the web

foundry. Some recent research by Forrester tends to confirm this. In a press release entitled ...

NEW MEDIA: AGENCY ANIMALS - The explosion of dotcom brands brought with it a rise in new-media specialists, each with their unique market offering. Juliet Blackburn breaks down the digital shops into five typical groups

(looking at the market, the business and consumer research) and strategy development (brand ... . With the online advertising market still increasing its value (Forrester Research predicts the sector ... -CRM strategies and opportunities, undertake research and planning, develop creative, content and applications ...

DIRECT: Design choice/self-adhesive postage stamp

. I presume the Royal Mail research and development officer has retired smug with his own success ...

DESIGN: Brave moves into radical redesigns - A sound strategy is the key to success for design changes, writes Pamela Buxton

well-researched new pack that meets sales expectations, they can still be scuppered by other ... to keep, what to change and, in the case of radical overhauls, what's safe to drop. Research is crucial ... the second redesign. His guess was that the previous design had researched very well despite its ...

 

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