30 Nov 2001
| by PETER SIMPSON
.
The story was positioned as part of Barclaycard's ongoing research into
the fabric of the game ...
29 Nov 2001
The Sponsorship Research Company has carried out research that
shows sales of replica football kits can be adversely affected if clubs
are sponsored by companies perceived as unattractive.
...
09 Nov 2001
| by Sylvia Westall,
, according to research commissioned by Freeserve....The research has revealed that the most successful online campaigns are the ones that appear to be providing a service.
Recent successes have included Macleans, with its advice on dental care ...
that campaigns should not run longer than six months.
The research found that consumers liked advertising ...
19 Oct 2001
In-house Department of the Year
Action Research
British Heart Foundation
Camelot Group
Direct ...
Crash, Rolls Royce
The Echo Research Award
The Proof Award
Not another drop, The Metropolitan ...
of Research
Country Life Magazine - Children's Survey, Aurelia Public Relations
National Bingo Games ...
05 Oct 2001
the visible sponsorship that
is currently in place.
Analysis and commentary by Echo Research. More ...
04 Oct 2001
and its research
revealed that spontaneous recognition of Aquafresh as a sponsor of the
game was 21%, compared with a rate of between 6% and 9% for an average
TV sponsorship.
The research also ...
20 Sep 2001
| by GRAHAME LAKE, Chairman of the Association of Publishing
Agencies
significantly
over the past two years. An ongoing programme of marketing, research and
events (including our ...
03 Aug 2001
| by CLARE CONLEY
the
sports marketing and sponsorship company SRi UK (Sponsorship Research
International UK) a month ago ...
experience in sponsorship research,
measurement and evaluation, and advised federations, rights holders ...
06 Jul 2001
| by CLARE CONLEY
Zenith Media has bought the sports marketing and sponsorship
company SRi UK (Sponsorship Research International UK), which will be
incorporated into its newly created sponsorship division.
The division is to be called Sponsorship Intelligence and will be headed
by Tim Brady, previously ...
14 Jun 2001
| by LINDSAY BIGGART, Head of marketing, Yahoo! UK & Ireland
advertising. Through our own
online research, which we offer our clients, we can measure the complete ...
relevant advertising messages to them. In one of our
recent trade research surveys, 68% of recipients ...