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INCENTIVES: Experiences boost incentives market - Experiential vouchers can meet clients' demand for added value

06 Sep 2001 | by SHARON GREAVES

-building activities. The research we have done into rewards shows that choice is the absolute key to the process ...

Advertising spend set to grow according to survey

24 Apr 2001 | by Anna Clarke

by NTC Research and is based on the responses of more than 200 marketing professionals. ...

Kimberly-Clark vows to keep up advertising spend

24 Apr 2001 | by Anna Clarke

for Cottonelle’s launch has contributed to an increased research spend of 12.3% to 68.7m ( 47.77m) in the first ...

BSkyB surges on reports of truce with rival ONdigital

11 Apr 2001 | by Claire Billings

research from BMRB indicates that 50% of Sky viewers only use it when they can not find anything to watch on Sky. The research also shows that 29% only use it to avoid commercial breaks. The broadcaster has ...

SALES PROMOTION: How SP fits into an electronic society - Ken Gofton reports on how promotions are winging their way to your mobile and PC

18 Jan 2001 | by KEN GOFTON

to the individual clients. But David Brosse, marketing director of MyPoints Europe, disagrees: Research shows ...

 

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