. The initiative, created by Proximity London, comes on the back of research by the company which reveals that 90 ...
Following its merger with Imperial Cancer Research, the Cancer Research Campaign has moved its direct marketing business from Lion to WWAV Rapp Collins. The combined account is worth 8 million. ...
Worldpop's growing marketing and audience research business. According to the administrators ...
GlaxoSmithKline (GSK) has appointed Grey Desire to handle the first direct marketing work for its denture fixative brand Poli-Grip. The brief is to boost the number of denture-wearers who use a fixative. According to research, only 20%of the UK's 13 million denture-wearers use a ...
to sleep with it to overcome any discomfort with the brand. Follow-up research showed ...
The REaD Group has unveiled research showing that businesses wasted 70.2m over the past year mailing people at the wrong address. The findings are based on match rates found by the National Suppression File (NSF), which uses data from GAS, NCOA, Electoral Roll and the postal returns file. ...
Direct. The acquisition was designed to strengthen Worldpop's growing marketing and audience research ...
by Delaney Lund Knox Warren. The Institute for Public Policy Research (IPPR) said at the time ...
. Over the past two years the brand has tried to develop a more upmarket image after research showed ...
the over-50 "grey" market, according to research from Thomson Intermedia....advertising. Charles Ilsey, research director at Thomson, said, "If you can reach the affluent grey ...
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