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Iceland gives HHCL pounds 10m ad task

29 Oct 1998 | by LISA CAMPBELL

publicising home shopping. Home shopping was established following research showing that 65 ...

Tesco customer numbers rocket

29 Oct 1998

, with Morrisons ranking third, above Safeway, with pounds 23.44 per shopper. The research also discovered ...

NEW MEDIA: Tesco’s in-store sales go online

22 Oct 1998

Consumer goods research firm, IRI, is to put three-day-old Tesco sales data on the internet...Consumer goods research firm, IRI, is to put three-day-old Tesco sales data on the internet for its clients. It is the first time that such up-to-date and comprehensive sales information from a supermarket has been made available. The service, called InfoScan SalesWeb, will allow marketers ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

22 Oct 1998 | by DAVID MURPHY

function as a focus for data capture and market-research activity, Petty says. Data analysis ...

AGENDA: Carphone fights off retail giants - Carphone Warehouse is under attack from retailers lining up to sell mobile phones. Alex Benady talks to founder Charles Dunstone who is pumping pounds 5m into marketing his brand to defend its share

15 Oct 1998 | by ALEX BENADY

will fall away, Richard Hyman of Verdict Research adds. However, others say the market has some way ...

NEW MEDIA: Online shoppers hit million mark

08 Oct 1998 | by LUCY BARRETT

six months, according to a major piece of research by BMRB....Almost a million users (962,000) have bought a product or service through the internet in the past six months, according to a major piece of research by BMRB. The average amount spent on online shopping over a six month period is pounds 195. However, online shopping accounts ...

NTL seeks interactive TV tie-ups

08 Oct 1998 | by NIGEL CASSIDY

such as interactive advertising. However, we haven t done exclusive deals in sectors because research tells us ...

THE BOARDROOM PLAYERS: ALLAN LEIGHTON - Asda’s chief executive is a self-confessed fan of wallpaper advertising who has turned round the supermarket chain by sticking doggedly to the price message

02 Oct 1998 | by AMANDA HALL

of pounds 400 million. According to research from MMS, Asda is the sixth-biggest retail advertiser ...

Tesco extends into books with own-label range

01 Oct 1998 | by STEVE BELL

: After extensive research we found that our customers would welcome the idea of Tesco branded books ...

ADWATCH: Currys TV ads stress choice - Currys is changing tack with its new TV ads, now on test in the HTV region, and has opted to focus on choice rather than price. Robert McLuhan reports

01 Oct 1998 | by ROBERT MCLUHAN

and in-store tryouts for hi-fis, are also offered. Our research shows that people have a clear ... to out-of-town superstores, according to a recent report by Verdict Research. PC World has also ...

 

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