Search results for "Research

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CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

30 Oct 1998 | by KAREN YATES

. It was also phenomenally successful as an awareness-raising tool. By the end of the championship, research ... web users. The research, drawn from around 500 users recruited from Sky s other sites, formed part ... about the Budweiser brand itself. Sky research showed that fans did not think the sponsorship a ...

Nimble releases its balloon as it moves into health market

30 Oct 1998 | by CLAIRE BEALE

, following which each idea was put into consumer research. Ali Large, managing partner of Gotham ...

INTEGRATED: VIVE LE FOOTBALL

22 Oct 1998 | by JASON GONSALVES, Associate Director, Un

research shows that Carling was the beer brand most readily associated with the World Cup despite ...

AGENDA: Can HP adapt to shifting tastes? - HP Sauce has suffered from a cultural shift in British eating habits. Can it reinvent itself or must it simply hope it can live off the loyalty of current devotees? Claire Murphy reports on the possibilities

22 Oct 1998

is available from research firm Datamonitor. The market for tomato ketchup fared little better, rising ... the price that would cover the cost of the research. Spending on advertising is of little use ...

ADWATCH: Nescafe ad revives romance - Nescafe keeps romance top of its advertising agenda and it is still working a treat for new brand Black Gold. Robert McLuhan reports

22 Oct 1998 | by ROBERT MCLUHAN

with affluent consumers and those living in London and the South-east, according to research by Datamonitor ...

Euro’s Wonderbra girl hits UK

16 Oct 1998 | by KAREN YATES

, which then went into research with an English audience. Each poster will feature Sklenarikova ...

Mother gives true Brit taste to Beefeater ads

16 Oct 1998 | by EMMA HALL

endive at a Beefeater restaurant, and a pudding research and development officer who is inundated ...

Guinness brand head to oversee stout push in UK

15 Oct 1998 | by LISA CAMPBELL

research, only 1.4 million men aged 18-34 say they sometimes drink stout. Haigh will also oversee ...

MARKETING MIX: I’ll name that brand in one!

15 Oct 1998 | by LISA CAMPBELL

4504. Rebecca Candy of Kudos Research wins last week s champagne for correctly identifying ...

MARKETING MIX: Pen portrait

15 Oct 1998 | by LISA CAMPBELL

key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research ...

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