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THE BROADROOM PLAYERS: KAREN GUERRA - Colgate Palmolive formed the biggest ever global advertising alliance with Y&R in 1995, which its UK general manager likens to a marriage. She tells Claire Beale how she views it

30 Oct 1998 | by CLAIRE BEALE

research - which will be used to model the impact of each area of the marketing mix. According to Guerra ...

CAMPAIGN POSTER ADVERTISING AWARDS 1998: Effectiveness Award, Sponsored by the Council of Outdoor Specialists and the Outdoor Advertising Association

16 Oct 1998 | by STEFANO HATFIELD, Editor of Campaign

per cent). Research suggests that the posters have communicated strategic brand messages ...

ADWATCH: Currys TV ads stress choice - Currys is changing tack with its new TV ads, now on test in the HTV region, and has opted to focus on choice rather than price. Robert McLuhan reports

01 Oct 1998 | by ROBERT MCLUHAN

and in-store tryouts for hi-fis, are also offered. Our research shows that people have a clear ... to out-of-town superstores, according to a recent report by Verdict Research. PC World has also ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

01 Oct 1998 | by SUE BEENSTOCK

the high launch price of Mach 3 - too much according to our research - will bring still more sales ... of the high price of blades, Bashaw is confident of success: We ve researched it to death, he says. We ...

 

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