30 Oct 1998
| by JULIETTE GARSIDE
Too many members of the IPR view the trade body for PR
professionals as stuffy and old school, incoming IPR president Philip
Dewhurst told the body s first annual congress in London on
Wednesday.
Research conducted by the IPR in a four-yearly survey showed that
although 58 per cent of respondents ...
30 Oct 1998
| by CHRIS MATTHEWS, CEO of the Hogarth Part
demonstrates the
most effective use of research and evaluation in both setting its aims
and measuring its...demonstrates the
most effective use of research and evaluation in both setting its aims
and measuring its ...
to British Airways for its ambitious programme of
ongoing qualitative research which it has used as a ...
a real
commitment to use of research and evaluation to properly plan campaigns
and tie results ...
30 Oct 1998
| by JULIETTE GARSIDE
earlier
this month.
Also leaving the agency are Richard Buck, Dewe Rogerson s head of
research ...
research team after ten years
at Dewe Rogerson.
Guvan is joining investment trust company BT Alex ...
30 Oct 1998
| by IAN DARBY
of scientific research budgets are devoted to the
problem, said Sanders.
...
30 Oct 1998
| by SIMON ELLERY
to
conduct market research and handle consumer and trade PR.
...
30 Oct 1998
| by IAN DARBY
joining Waltham Forest, Odusina worked at the local government
policy and research body the London ...
30 Oct 1998
| by IAN DARBY
. Associate
directors Irene Cervellera and Peter Clayton and head of research
Richard Buck have already ...
16 Oct 1998
| by NICOLA TYRRELL
UK companies are wasting millions of pounds a year due to poor PR
planning, according to research...UK companies are wasting millions of pounds a year due to poor PR
planning, according to research conducted by communication research
consultants, Metrica.
The study, which looks at the use of PR planning and measurement among
the UK s top 1,000 companies, reveals that almost one ...
16 Oct 1998
| by SOPHIE BARKER
of consumers aware of its introduction, a national
survey for PR Week by research group NOP has revealed....Consumer understanding and awareness of digital television is low,
with only 58 per cent of consumers aware of its introduction, a national
survey for PR Week by research group NOP has revealed.
Of those polled, 37 per cent said they were not aware of any major
developments in TV, despite the fact ...
16 Oct 1998
| by IAN MONK
A second survey, by communication research consultants Metrica of
the UK s 1,000 largest companies...A second survey, by communication research consultants Metrica of
the UK s 1,000 largest companies, has proved what most consultants have
known all along - that a large proportion of UK companies ...
to both evaluation of
results and, crucially, the use of research to enable companies to
define ...
to remove filters