30 Oct 1998
| by ROBERT GRAY
that there is no comprehensive, industry-wide, officially
sanctioned research system in place as there is for other media ...
within the direct marketing industry for a
more foolproof system of research and a number of moves ...
of 6,000. Backed by the fast-growing market research company, GfK,
it is considering doubling its ...
30 Oct 1998
| by JADE GARRETT
telesales operators, according to
research from the Henley Centre. In addition, operators should strive...Good manners, honesty, sincerity and friendliness are the crucial
qualities consumers expect from telesales operators, according to
research from the Henley Centre. In addition, operators should strive to
sound natural - and not as if they are reading from a script.
The Henley Centre ...
30 Oct 1998
| by KAREN YATES
. It was also phenomenally successful as an awareness-raising
tool. By the end of the championship, research ...
web users. The research, drawn from around 500 users recruited
from Sky s other sites, formed part ...
about the Budweiser brand
itself. Sky research showed that fans did not think the sponsorship a ...
30 Oct 1998
| by MICHELE MARTIN
, Dr Tamsin Addison.
At the same time, many have begun funding research programmes. A recent ...
Marketing Research Consortium, for example,
looked at whether sex affects the effectiveness of mailshots ...
30 Oct 1998
| by ROBERT DWEK
and financial services were also significantly up on previous
years. More recent research from the Direct Mail ...
29 Oct 1998
| by LISA CAMPBELL
A new research tool allowing customers to be interviewed via their
television screens launches...A new research tool allowing customers to be interviewed via their
television screens launches this week, a technique which could
significantly reduce the cost of traditional field research.
Teletext Research is a joint initiative between Teletext on Channel 4
and research company, Vivid ...
29 Oct 1998
, with Morrisons ranking third, above Safeway,
with pounds 23.44 per shopper.
The research also discovered ...
23 Oct 1998
| by ELEANOR TRICKETT
company, Capital Consultancy and
Research, was bought by WCJ s parent, Young s core
area ...
22 Oct 1998
| by JAMES CURTIS
.
A member of the Appeal Council of the Psychiatry Research Trust, Diane
is also an acclaimed after ...
22 Oct 1998
| by DAVID MURPHY
function as a focus for data capture and
market-research activity, Petty says.
Data analysis ...
to remove filters