to remove filtersIPG reveals plan for media brand
09 Oct 1998 | by CLAIRE BEALE
. But the agencies will share common research and other backroom resources. It is also probable ...
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Concord highlights lack of creativity in outdoor campaigns
09 Oct 1998 | by CAROLINE MARSHALL
to see them for the ads to be effective. Research is being conducted to quantify the correlation ...
THE BOARDROOM PLAYERS: HANS SNOOK - Orange’s chief executive admits that advertising has had a significant role to play in the success of the mobile phone group, though he does have some niggles
09 Oct 1998 | by AMANDA HALL
operators to get off the ground. Research from Millward Brown showed even then it enjoyed greater ... the agency s research took them to the company s in-house chemists. They, in turn, explained how a quarter ...
CAMPAIGN REPORT ON CHOOSING AN AGENCY: The new business - New business is the lifeblood of agencies - but it seems a growing number are asking specialist consultancies to do the donkey work. Robert Dwek reports on two companies who operate in this delicat
09 Oct 1998 | by ROBERT DWEK
it and will research everything to the nth degree before they pick up the phone. They inspire confidence at all ...
CAMPAIGN REPORT ON CHOOSING AN AGENCY: Hand holders - If you know you need an agency, but don’t know which one, it can be money well spent to employ an expert to pick the most suitable for your needs, Tim Woolgar says
09 Oct 1998 | by TIM WOOLGAR
researching the agency market without being identified is key to the service. Jones says: We understand ... in order and I ll suggest they do more research, Melsom says. Once the consultant is involved ...
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