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MARKETING FORUM: Marketers labelled ’freebie kings’

of the office and always on for a freebie, according to research by Michael Page Sales and Marketing...of the office and always on for a freebie, according to research by Michael Page Sales and Marketing and Synesis, revealed at last week s Marketing Forum. The survey backed other research which casts ... . However, additional research by Michael Page and Synesis among 550 Marketing Forum delegates and 60 ...

MARKETING FORUM: Poor corporate citizens blasted

trust, according to research revealed at the Marketing Forum. In a survey of 25 companies reputations...trust, according to research revealed at the Marketing Forum. In a survey of 25 companies reputations ... . The research was presented on the Oriana by Michael Wilmott of the Future Foundation and Paul Flatters ... The research was carried out among 1600 members of the Consumers Association in July. Each was asked to give ...

Tesco extends into books with own-label range

: After extensive research we found that our customers would welcome the idea of Tesco branded books ...

BA focuses on workers in TV ads

original identity amid the new world images, said Mannerton. Consumer research by the Future ...

MEDIA: After ten years, sponsored TV is still a ’new’ idea

. Research seem to suggest the public doesn t mind the sponsors fingerprints as long as they can ... Committee. Some marketers may be put off by the lack of research on the effectiveness ...

ADWATCH: Currys TV ads stress choice - Currys is changing tack with its new TV ads, now on test in the HTV region, and has opted to focus on choice rather than price. Robert McLuhan reports

and in-store tryouts for hi-fis, are also offered. Our research shows that people have a clear ... to out-of-town superstores, according to a recent report by Verdict Research. PC World has also ...

MEDIA CHOICE: ADLIDS

likely to buy takeaways. Research has shown that over half of the five million people consuming ...

MEDIA: The European perspective - Pan-European media is attractive for its access to an upmarket business audience. Andy Fry sees how the sector is selling itself

a baseball cap on, the next day it s a bowler hat. More research still required ... -European media. Carat International head of research Jane Turner shares the view that pan-European media is gaining credibility with some clients . However, she believes the quality of research ...

CAREERS: Moves fair fills marketers’ gap - Haymarket is about to launch a new recruitment fair to help companies find suitable, quality candidates to fill those ever-increasing marketing vacancies

, British Airways, One 2 One, Safeway, Camelot and Oxfam. Research carried out by Marketing ...

MARKETING MIX: Pen portrait

. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after ...

 

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