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FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

Stephen Phair explains: There s a lot of sophisticated research done in this area which suggests ... ,practice nurses and school nurses. Once a year extensive research is carried out with a panel of experts from ... the research is that pregnant women and new mothers are particularly receptive to educational messages ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

in the media relations campaign. Research carried out by Harris Research among Surrey businesses after ...

PERSPECTIVE: Comedy duo’s ad idea left Dorlands with all the credit

s confidence. A fourth was that it s true, research is killing creativity - or at least people s ability ...

CAMPAIGN OF THE WEEK: OLD SPICE WHITEWATER

s extensive research found that the name, with its masculine connotations, could deliver a credible real ...

 

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