12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
.
The Agency Report could have been rather pointless - just another piece
of research masquerading ...
. Employing an independent research company was
not only sensible, it was essential. (As we all know, it takes only one
piece of partisan research to make journalists turn away in hordes from
our clients ...
Capital Advertising, the new Capital Radio-owned sales house, has
poached Nikki Mendonca, the group media director responsible for Procter
s revenue potential through
strategic planning and research. She heads a team of 15, which includes
strategic planning staff, researchers and a business ...
12 Dec 1997
| by MAIRI CLARK
was to explain how small businesses could
use the Net. In our research we saw people using the Net ...
7, while the cost of processing an e-ticket is
dollars 1.
Clark explains: Research has ...
12 Dec 1997
| by ELEANOR TRICKETT
of strategic planning and research at the Media
Business, has left the agency after 11 years without a job ...
12 Dec 1997
| by ALASDAIR REID
to research from Reader s Digest. The RoADMAP
survey, conducted by BMRB International among 2,100 drivers ...
12 Dec 1997
| by MARK HUNTER
Stephen Phair explains: There s a lot of
sophisticated research done in this area which suggests ...
,practice nurses and school nurses. Once a year extensive
research is carried out with a panel of experts from ...
the research is
that pregnant women and new mothers are particularly receptive to
educational messages ...
12 Dec 1997
| by ROBERT GRAY
in the media relations campaign.
Research carried out by Harris Research among Surrey businesses after ...
by Zenith.
Dorlands appointment was confirmed after Heinz researched its proposals
along ...
12 Dec 1997
| by WINSTON FLETCHER, chairman of the Bozel
. Smith, a keen market researcher, established that during a
long walk through London the average ...
11 Dec 1997
| by DANNY ROGERS
receiving mass-media coverage,
according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only
seen by 43% of TV viewers, despite receiving mass-media coverage,
according to new research by CIA MediaLab.
The study, which surveyed 500 adults nationally, found that more than
half of all respondents, (57%), did not see ...