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Platform: Winning the race for the pursuit of excellence - The sooner the industry as a whole recognises the need for open appraisal, the sooner it will reach maturity, says Jill Coomber

. The Agency Report could have been rather pointless - just another piece of research masquerading ... . Employing an independent research company was not only sensible, it was essential. (As we all know, it takes only one piece of partisan research to make journalists turn away in hordes from our clients ...

Capital Advertising hires Burnetts boss for top planning job

Capital Advertising, the new Capital Radio-owned sales house, has poached Nikki Mendonca, the group media director responsible for Procter s revenue potential through strategic planning and research. She heads a team of 15, which includes strategic planning staff, researchers and a business ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

was to explain how small businesses could use the Net. In our research we saw people using the Net ... 7, while the cost of processing an e-ticket is dollars 1. Clark explains: Research has ...

HOTLINE

of strategic planning and research at the Media Business, has left the agency after 11 years without a job ...

MEDIA: FOR THE RECORD

to research from Reader s Digest. The RoADMAP survey, conducted by BMRB International among 2,100 drivers ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

Stephen Phair explains: There s a lot of sophisticated research done in this area which suggests ... ,practice nurses and school nurses. Once a year extensive research is carried out with a panel of experts from ... the research is that pregnant women and new mothers are particularly receptive to educational messages ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

in the media relations campaign. Research carried out by Harris Research among Surrey businesses after ...

Heinz hands Bates pounds 4m of extra work

by Zenith. Dorlands appointment was confirmed after Heinz researched its proposals along ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

. Smith, a keen market researcher, established that during a long walk through London the average ...

Imperfect recall for BBC’s Perfect Day ad

receiving mass-media coverage, according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only seen by 43% of TV viewers, despite receiving mass-media coverage, according to new research by CIA MediaLab. The study, which surveyed 500 adults nationally, found that more than half of all respondents, (57%), did not see ...

 

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