11 Dec 1997
| by DANNY ROGERS
receiving mass-media coverage,
according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only
seen by 43% of TV viewers, despite receiving mass-media coverage,
according to new research by CIA MediaLab.
The study, which surveyed 500 adults nationally, found that more than
half of all respondents, (57%), did not see ...
11 Dec 1997
| by JANE BAINBRIDGE
The direct marketing industry is heading for trouble in the
recruitment stakes, with research...The direct marketing industry is heading for trouble in the
recruitment stakes, with research showing that it relies heavily on
poaching rivals staff and that only one in five agencies have recruited
new graduates.
The DMA Agencies Council undertook the review, which determined ...
11 Dec 1997
| by DANNY ROGERS
of young people smoking
have failed.
An HEA spokesman said: Research shows that young people ...
11 Dec 1997
| by DAVID SUMNER-SMITH
, senior
lecturer in marketing at De Montfort University and research director of
Visuality in Oxford ...
% are specially planned, the
research revealed, with 6% of purchases being generally planned and 4%
being ...
as enjoying a higher level of disposable income that permits
indulgent spending. Ground-breaking research ...
11 Dec 1997
| by ED BASSETT
? Such are the revelations of
a new report conducted by CIA MediaLab.
After 18 months of research into consumer ...
material because our own lives
are too busy to research and explore the alternative products available ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
interweave
promotion of BSkyB s sport and movies coverage.
Research commissioned by BSkyB s new ...
11 Dec 1997
| by STEPHEN CARTER
the firm s existing customers as
well as attract new ones.
The RAC s research shows that 80 ...
11 Dec 1997
| by LOUELLA MILES
Research about the gay community is a thorny issue for clients, media
planners, and those selling space ...
of the gay press is that they need to do some
real research that will get the industry to sit up and take ...
is researched and collated, since a lot of the market is not
out . I know the gay press has highlighted ...
11 Dec 1997
| by GAIL KEMP
questions, Adwatch has never been so
well-scrutinised. Every week, using NOP research, we publish the 20 ...
not researched, it is doubtful whether it could
have caught up with Asda. And, talking of supermarkets, where ...
11 Dec 1997
| by STEPHEN CARTER
, says the Cannings
campaign has researched well but refuses to comment on whether the axe
is now ...
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