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Campaigns: Going for gold with McQueen - Sponsorship

31 Oct 1997 | by POPPY BRECH

Recent research suggests that the credit card market is entering a golden age. According...Recent research suggests that the credit card market is entering a golden age. According to the Independent (23 September 1997) there are 24 issuers of gold credit cards and the market is growing at an average rate of 45 per cent per year. In August American Express became the latest company to go ...

Levi’s to put dollars 90m US account up for grabs

31 Oct 1997 | by CAROLINE MARSHALL

slowdown in Levi s sales. Steve Goldstein, vice-president for marketing and research for Levi ...

Analysis: Evaluation - Public relations people stand up to be counted

31 Oct 1997 | by IAN DARBY

they need more sophisticated evaluation. ICO s research has resulted in the publication of a booklet ... by sophisticated clients says Dr Walter Lindenmann, senior vice-president and director of research at Ketchum New ... evaluation techniques and market research can be employed to determine the effectiveness ...

French ministry sounds out alternative agencies

31 Oct 1997 | by JULIETTE GARSIDE

-house communications staff work in five teams. These are strategic planning and research, PR, which includes events ...

CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates

31 Oct 1997 | by HARRIET GREEN

. So ten years ago she completed an MBA and joined UMIST as a financial marketing research fellow ...

HOTLINE

31 Oct 1997 | by STEFANO HATFIELD

Futures to a piece of qualitative research on the perception of its brand . A spokesman said Grey ...

BUYING THE WORLD: Media is the most powerful currency in advertising, or so they say. But do any of the prominent agency and media groups really have a cohesive global media strategy? Claire Beale reports

31 Oct 1997 | by CLAIRE BEALE

and research across borders will become key to servicing a client s media needs and such requirements ...

CAREERS: The Secret Diary of Brian The Brand Manager

30 Oct 1997

I ve been feeling sick with apprehension over last week s research debacle. You may remember...I ve been feeling sick with apprehension over last week s research debacle. You may remember that a gang of teenage respondents beat up Zak the researcher, trashed the research facility and stole ... his legal action against GBH in return for the promise of all future qualitative research ...

CAREERS: Movers

30 Oct 1997

loyalty schemes, market research and customer services. Kenny was previously at McKinsey for five years. Steve Padgett is joining The Added Value Company as research planner, where he will be involved in NPD ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

30 Oct 1997 | by DANNY ROGERS and HARRIET MARSH

/Manning Gottlieb Media 51 Adwatch research was conducted from October 17 to October 19 by NOP Research Group (0171-890 9441) as part of a weekly telephone omnibus survey among more ...

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