31 Jan 1997
| by KAREN YATES
Agencies and their clients are making more use of freelance market
researchers and planners...Agencies and their clients are making more use of freelance market
researchers and planners to avoid the rocketing fees being charged by
large qualitative research companies, it was claimed last week.
The rising charges are the result of the massive increases in the wages
research ...
31 Jan 1997
| by JOHN-PIERRE JOYCE
, advertising and research campaign to
encourage inward investment in the province....The government of Ontario in Canada is ploughing an estimated
pounds 8 million into a PR, advertising and research campaign to
encourage inward investment in the province.
Based in Toronto, the government has hired Hill and Knowlton to mount a
huge public relations programme across the US, UK ...
31 Jan 1997
| by EMMA HALL
, into TMD Carat. It is also creating a new
research and consultancy company, Carat Insight...., into TMD Carat. It is also creating a new
research and consultancy company, Carat Insight.
Ray ...
1996).
YMG s consultancy business will be rolled into Carat Research, which is
being relaunched as Carat Insight, combining pure research with
strategic advice.
TMD now picks up YMG ...
31 Jan 1997
| by SUE BEENSTOCK
Research about the way we talk, commissioned by the BT Forum from
research company SCPR, told BT...Research about the way we talk, commissioned by the BT Forum from
research company SCPR, told BT that six out of ten people wanted to
improve the way they communicate. The results (which will be published
in full in March) are being used to develop a new initiative called
Talkworks - a broad ...
31 Jan 1997
| by PETER ROBINSON
, an Islington restaurant
which opened last March.
Adeniran was projects controller at research company NOP before joining
the Voice in 1993. At Hothouse, he is aiming to bring this research
background ...
31 Jan 1997
| by DAMIAN LANIGAN
research from Lowe Howard-Spink on Ad Avoidance suggests that up to
13 per cent of all TVRs, worth nearly ...
of ad prevent Avoiders from avoiding?
Lowes cites research conducted in the US, South Africa and the UK to
help answer this question. All these studies (Haley and Baldinger, ARF
Copy Research ...
31 Jan 1997
| by KATE NICHOLAS
Systems Inc
expanding its research capabilities and adding print news release
distribution services ...
31 Jan 1997
| by KAREN YATES
and Dublin cinemas -
was deliberately created to show the woman in control. He said research
indicated ...
31 Jan 1997
the group media manager, Philippa
Stuart, and the head of research, Sue Gray, to its board. They join Mark ...
31 Jan 1997
| by SUE BEENSTOCK
In Britain, at each stage of the campaign, a key audience has been
targeted and research via phone ...
- customer
research has proved that s what people want - that in itself will
justify separate PR offices ...