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Lack of new blood in research proves costly to agencies

Agencies and their clients are making more use of freelance market researchers and planners...Agencies and their clients are making more use of freelance market researchers and planners to avoid the rocketing fees being charged by large qualitative research companies, it was claimed last week. The rising charges are the result of the massive increases in the wages research ...

Ontario hopes H&K may pull in investors

, advertising and research campaign to encourage inward investment in the province....The government of Ontario in Canada is ploughing an estimated pounds 8 million into a PR, advertising and research campaign to encourage inward investment in the province. Based in Toronto, the government has hired Hill and Knowlton to mount a huge public relations programme across the US, UK ...

Carat Group folds YMG brand into TMD

, into TMD Carat. It is also creating a new research and consultancy company, Carat Insight...., into TMD Carat. It is also creating a new research and consultancy company, Carat Insight. Ray ... 1996). YMG s consultancy business will be rolled into Carat Research, which is being relaunched as Carat Insight, combining pure research with strategic advice. TMD now picks up YMG ...

CAMPAIGNS: BT chats its way to prime time - Public Awareness

Research about the way we talk, commissioned by the BT Forum from research company SCPR, told BT...Research about the way we talk, commissioned by the BT Forum from research company SCPR, told BT that six out of ten people wanted to improve the way they communicate. The results (which will be published in full in March) are being used to develop a new initiative called Talkworks - a broad ...

Hothouse sees ethnic groups as fertile PR ground

, an Islington restaurant which opened last March. Adeniran was projects controller at research company NOP before joining the Voice in 1993. At Hothouse, he is aiming to bring this research background ...

THE LOGIC OF LIKEABLE ADS

research from Lowe Howard-Spink on Ad Avoidance suggests that up to 13 per cent of all TVRs, worth nearly ... of ad prevent Avoiders from avoiding? Lowes cites research conducted in the US, South Africa and the UK to help answer this question. All these studies (Haley and Baldinger, ARF Copy Research ...

Medialink plans global expansion with flotation

Systems Inc expanding its research capabilities and adding print news release distribution services ...

Grey pursues sexy theme for Lee

and Dublin cinemas - was deliberately created to show the woman in control. He said research indicated ...

MEDIA FOR THE RECORD Clarke appointed editor of the Scotsman

the group media manager, Philippa Stuart, and the head of research, Sue Gray, to its board. They join Mark ...

JET SET A TALE OF TWO AIRLINES - British Airways has had to negotiate a spot of turbulence in its plans to form a ’strategic alliance’ with American Airlines. By Sue Beenstock

In Britain, at each stage of the campaign, a key audience has been targeted and research via phone ... - customer research has proved that s what people want - that in itself will justify separate PR offices ...

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