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ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

Unit 58 Adwatch research was conducted from December 5 to December 6 by NOP Research Group (0171-890 9441) as part of a weekly telephone omnibus survey among more than ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS

-mail. Attitudinal research at Lancaster University established a number of points. Students value receiving mail ... attractive as to end up on students walls. Follow-up research showed that after two weeks, 45% had ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD

research in August this year. During the launch period, one in five of all new credit cards issued ...

RAC puts brake on ad strategy

suggest that internal research conducted by the RAC has found its members were unhappy with its new ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

and measurements. These included Marketing s Adwatch and Royal Mail s research of financial services ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - AUTOMOTIVE

research mailing which drew a 31.4% response and was instrumental in developing segmented launch packs ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - CONSUMER DIRECT MAIL

. It all began at a fundraising dinner for the MacMillan Fund for cancer research. Susan Bell, a director ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

ISL, is a positive observer. It s a very interesting sponsorship and an excellent idea. Research ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

and the Spice Girl Dolls. Research suggests the public has had enough Spicemania but Pepsi wants more ...

Imperfect recall for BBC’s Perfect Day ad

receiving mass-media coverage, according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only seen by 43% of TV viewers, despite receiving mass-media coverage, according to new research by CIA MediaLab. The study, which surveyed 500 adults nationally, found that more than half of all respondents, (57%), did not see ...

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