18 Dec 1997
| by MATTHEW HOOPER
Unit 58
Adwatch research was conducted from December 5 to December 6 by NOP
Research Group (0171-890 9441) as part of a weekly telephone omnibus
survey among more than ...
18 Dec 1997
-mail.
Attitudinal research at Lancaster University established a number of
points. Students value receiving mail ...
attractive
as to end up on students walls. Follow-up research showed that after
two weeks, 45% had ...
18 Dec 1997
research in August this year. During the launch period,
one in five of all new credit cards issued ...
18 Dec 1997
| by PATRICK BARRETT
suggest that internal research conducted by the RAC has
found its members were unhappy with its new ...
18 Dec 1997
and
measurements.
These included Marketing s Adwatch and Royal Mail s research of
financial services ...
18 Dec 1997
research mailing
which drew a 31.4% response and was instrumental in developing segmented
launch packs ...
18 Dec 1997
.
It all began at a fundraising dinner for the MacMillan Fund for cancer
research. Susan Bell, a director ...
18 Dec 1997
| by MATTHEW HOOPER
ISL, is a positive observer. It s a very interesting sponsorship
and an excellent idea. Research ...
18 Dec 1997
| by JANE BAINBRIDGE
and the Spice Girl
Dolls.
Research suggests the public has had enough Spicemania but Pepsi wants
more ...
11 Dec 1997
| by DANNY ROGERS
receiving mass-media coverage,
according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only
seen by 43% of TV viewers, despite receiving mass-media coverage,
according to new research by CIA MediaLab.
The study, which surveyed 500 adults nationally, found that more than
half of all respondents, (57%), did not see ...