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CCHM restructures operation in bid to target more clients

, it will pitch to clients with a range of bespoke research tools, including defining moments research , which identifies the key times at which customers judge a brand, and brand alive research , which involves ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

: It s not masonic. If people do their research, they will find us. We re listed in every place people ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

was to explain how small businesses could use the Net. In our research we saw people using the Net ... 7, while the cost of processing an e-ticket is dollars 1. Clark explains: Research has ...

MEDIA: FOR THE RECORD

to research from Reader s Digest. The RoADMAP survey, conducted by BMRB International among 2,100 drivers ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

in the media relations campaign. Research carried out by Harris Research among Surrey businesses after ...

Media Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry

researching this we found that most clubbers were more interested in the feeling of the whole clubbing ...

Greenpeace uses Net to dodge ASA

frontier offensive against dumping at sea. Sauren cited research showing that the UK site received ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

and directories are obtainable from Haymarket Direct. Strategic Research has bureau services for research and database analysis, including its STARS system for tracking customer behaviour against research results ... for market research from Merlinco is its MerlinPlus package for survey design, interviewing and analysis ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

companies are currently addressing. Many PR agencies have recently conducted research on how its ... of the internet as a valuable research tool and also as another medium for PR to reach audiences unfiltered ... flowers, wine and gifts. In July, research conducted by BMRB International showed ...

THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Invasive or persuasive: is push technology the most effective way to publicise your message on the Net?

for high-quality information. Our regular research clearly shows that if advertising is relevant ...

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