, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you...Speaking ahead of PHD s presentation at Cannes Lions, visionary game designer Jane McGonigal talks to Campaign about some of the benefits observed in modern day gamers. "The research is pretty astonishing," she says. "The more games you play, the more motivated you are to tackle tough challenges in real life ...
The Broadcasters' Audience Research Board (BARB), the official source of television viewing figures...is to invite research companies to tender for the task of integrating this data with its established viewing ...
Spencer Berwin, managing director of JCDecaux, announced the investment at Brand Republic s Media360 event last week. The network of new digital screens will be made even more appealing for advertisers due to its ability to fuse data from the outdoor industry's 19 billion Route research, with Tesco ...
Europe." A University pigeon research unit in M nich has worked with Perfect Fools to ensure the birds ...
Research found that the steepest declines were among mid-level digital creatives, who earned a fifth less than they did in 2012. Overall marketing agency salaries dropped by 1.8 per cent to an average of 51,494 between March 2012 and March 2013, but that of digital art directors and copywriters ...
on producing quality material along similar lines. Thinkbox s Screen Life research One of the many ...
comments are supported by the group s latest Meaningful Brands research of 134,000 consumers, published ...
, according to new research.
A total of 70 per cent of UK respondents thought TV ads were more important than online campaigns in the Californian software company s research, Click Here: State of Online Advertising . Meanwhile, consumers believed online ads were "annoying" (62 per cent), "invasive" (45 per cent) and "distracting" (44 per cent ...
A total of 70 per cent of UK respondents thought TV ads were more important than online campaigns in the Californian software company s research, Click Here: State of Online Advertising . Meanwhile, consumers believed online ads were "annoying" (62 per cent), "invasive" (45 per cent) and "distracting" (44 per cent ...
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