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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...

The five key trends driving future wine retailing have digital at heart

03 May 2013 | by Gemma Charles

, according to a comprehensive study by specialist research outfit Wine Intelligence.

Top ten ads of the week

25 Apr 2013

Adwatch research was conducted from 18 April - 22 April 2013 by TNS as part of its twice-weekly OnLineBus ...

Twitter to roll out exclusive in-tweet surveys

24 Apr 2013 | by Matthew Chapman

s clients. Social TV will form a key part of the deal, which will see Twitter and SMG jointly do research ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

Office's long-delayed research into FMCG packaging and "the impact of lookalikes" is due to be published ... of the research, claims the lobbying movement British Brands Group. Intellectual property advocates believe ...

Reputation Survey: Drinks industry needs to raise its game

15 Mar 2013 | by John Owens

Latest research reveals that 70 per cent of the public feels the problem of alcohol abuse...conducted by global research agency OnePoll I WOULD BE MORE LIKELY TO BUY ALCOHOL FROM A BRAND ...

Which scotch whisky brand is most prominent online? Brand barometer

22 Feb 2013 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Food & Drink: Savanna's tour of duty raises a cheer

08 Feb 2013 | by Chloe Cann

. Another key element to research is the trade's response to this campaign, bearing in mind the objective ...

Which baby buggy brand is most prominent online? Brand barometer

25 Jan 2013 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Which Champagne brand is most prominent online? Brand barometer

11 Jan 2013 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

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