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Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

their coffee. They did the market research to prove and acclaim that they are "Britain s favourite coffee ...

KFC mirrors McDonald's with launch of mobile payment system

04 Apr 2013 | by John Reynolds

company called Airtag. According to Forest Research, it is estimated that mobile payments will reach ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

interviewed and recorded the views of 40 chief executives from across the sectors. The research paints a ... purpose.' In the research, CEOs were asked to rate a series of leadership attributes on a five ... was not a specific aim of the research, several CEOs did comment off the record. 'The whole CEO pay ...

FSA tight-lipped on reassurance campaigns following horsemeat scandal

30 Jan 2013 | by Daniel Farey-Jones and Mark Banham

consumer research to measure awareness of the story and the effect on buying decisions. One issue ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Subway plots long-distance branded races

16 Oct 2012 | by John Reynolds

partnership between Subway and Heart Research UK. Subway plans to continue the partnership with the charity for the forthcoming races too, which will include half and full marathons. Money raised will go toward Heart Research ...

Majority of UK consumers 'cannot name Olympic sponsors'

25 Jul 2012 | by Matthew Chapman

the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...

McDonald's a 'poor fit' for Olympics, claims survey

03 Jul 2012 | by Nicola Clark

Exclusive research commissioned by Interbrand for Marketing has revealed that McDonald s prompts the greatest division of opinion, followed by Coca-Cola. A quarter of consumers either strongly or completely disagreed that McDonald s is a good fit as an Olympic sponsor. Meanwhile, 10% of respondents ...

ISBA slams 'aloof' CIM for controversial ParentPort research

06 Jun 2012 | by Matthew Chapman

it commissioned research about parents' lack of awareness of the ParentPort marketing complaints portal....The CIM research claims more than 85% of parents are unaware of the existence of the Government ... into the commercialisation and sexualisation of childhood. The research found almost 90% of parents still think ... ." ISBA has hit back at CIM because it believes its research has ignored the progress that advertisers ...

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