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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

" and design teams, the research and polling teams and Games spectator experience. It is testament to Nugent ...

Can M&S get its fashion mojo back?

15 May 2013 | by Nick Gray

customer research, but not just held up a mirror to its customers. Great expectations In fashion it ...

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

21 Mar 2013 | by Rachel Barnes

around the world and looked at the new female shape. We did a whole load of research with women and from ... taken in its recent denim research project 25:75 - Ratio of Diesel's womenswear to menswear ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

interviewed and recorded the views of 40 chief executives from across the sectors. The research paints a ... purpose.' In the research, CEOs were asked to rate a series of leadership attributes on a five ... was not a specific aim of the research, several CEOs did comment off the record. 'The whole CEO pay ...

John Frieda promotes 25th anniversary with NPD spree

07 Feb 2013 | by Nicola Kemp

, thicker formula, designed to target grey hairs. According to Kao's research, half of 25- to 34-year ...

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

-criminal underclass. However, new research from enterprise brand protection leader, MarkMonitor, debunks this myth ... -commerce sites, based on anonymised, permissioned panel data gathered by research firm Nielsen. There were ... income, education, age, household size and other factors. The research also revealed shoppers visiting ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

, Access to Sport, has conducted comprehensive research into how to combat one of the world s biggest ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

between 24-26 November, research firm Conquest assessed the potential damage to the integrity ...

Campaign Media Awards - Best Travel & Leisure Campaign: Nike

22 Nov 2012

Research found that the primary motivation for teens was going to be attracting the attention and respect of their mates, so Mindshare s strategy focused on encouraging and enabling them to broadcast their sporting goals as widely as possible. A MakeItCount hashtag was set up on Twitter and promoted across ...

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