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Race for Life "oi cancer" by MediaCom and Mother

Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via ...

Race for Life to share viewer cancer messages in BGT

Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain...to encourage last-minute registrants for Cancer Research UK s 5k and 10k fundraising Race for Life events ... viewers. Emma Hyatt, the head of Race for Life at Cancer Research UK, said: "This campaign is about ...

My Media Week: Emy Rumble-Mettle

digital businesses, media agencies, media owners, outdoor, TV or research agencies. At 4.30pm, I check ... flit from conversing with planners to sales people to research directors and so by the time I leave ... at our sales and research teams' business during the past three years. I get in to the office for 7.15am ...

Clear Channel billboard converts humidity into drinking water

The $32,600 billboard, which was co-produced by outdoor advertising company Clear Channel and researchers at the University of Engineering and Technology, transforms water using a series of condensers and filters. Companies: Clear Channel Peru and the UTEC (University of Engineering ...

Can M&S get its fashion mojo back?

customer research, but not just held up a mirror to its customers. Great expectations In fashion it ...

Tweets drive buyers to car showrooms, study reveals

to buying a new car such as book test drive or locate a dealership. Success in part the research says ...

Social network users are airbrushing reality in search of peer approval

According to research from the Future Foundation, 44% of consumers agree with the statement, "I wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ...

Hit or miss? Michael Gove cites PR surveys in criticising teenagers' knowledge

pieces of research to make his case paints a poor picture of how education policy is being made ... . But as his department neither commissioned the research he cites nor, apparently, viewed the raw data, he ...

Yes, magazines 'work', but show us the data

, but if the PPA can focus on creating more research, honest debate and shared experiences like Publishing ...

Brands must recognise the 'myth' of consumer radicalism

According to research from the Future Foundation, UK consumers are happy to tell researchers they are angry about everything, but in reality there is no real evidence of growing consumer radicalism. Speaking at the Future Foundation's Spring conference in London today (14 May) Christophe Jouan, CEO ...

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