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Ebay boss gives mobile team 'permission to step on toes'

16 May 2013 | by Matthew Chapman

involved at some point. Research from eBay also shows that 86% of tablet usage in America happens during ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

" and design teams, the research and polling teams and Games spectator experience. It is testament to Nugent ...

The science behind outdoor advertising

16 May 2013

." The research also concludes that digital sites tend to elicit more powerful responses than static ones ... -executed approach. When research chimes with common sense, all the better." Roy Jeans, the chief executive ...

Here's to the non-conformists

16 May 2013 | by Sue Unerman

make room for them within your organisation and research shows that they are few and far between ...

Are agency-client tenures shortening?

16 May 2013

post has almost entered folklore, even though recent research from the headhunter Spencer Stuart ...

Raising the game for BT Sport

16 May 2013

customers and use the sport proposition to drive BT broadband acquisitions. Research revealed ...

Time for change

16 May 2013 | by Erfan Djazmi

s dig a little deeper. Brand effectiveness. Global research shows that mobile and tablet ...

PR agencies claw back digital business from specialist shops

16 May 2013 | by Loulla-Mae Eleftheriou-Smith

-house expertise, according to industry research....work is on an upward curve, according to Pearlfinders' research. Consumer PR services were sought ...

It is time for PR to reclaim digital comms

16 May 2013 | by Alec Mattinson

According to Pearlfinders, PR agencies have begun to win back work from specialist digital agencies that were able to provide services and expertise with which the PR industry hadn't got to grips. ( Read more on the research .) A cursory look at new business opportunities shows why this is vital ...

Race for Life "oi cancer" by MediaCom and Mother

15 May 2013

Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via ...

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