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Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

, a statistic with significance for the market-research industry. The real story, however ...

Kantar releases grocery data app

10 Aug 2010 | by Jacob Mathias

research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...

Digital Work: From brief to browser

13 May 2010

an emotional connection with 18 to 34 year-old Europeans. Aims : Research showed that many of the target ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

to be in the research or decision-making phase of a car purchase. By sending users messages and offers based on their on ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

INNOVATIONS The Nipkow Disc German researcher Paul Nipkow's spinning-disc theory cracked the problem ...

Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

plenty of other industries do: research the market, request a quote and choose a contractor. However ...

Women on top

11 May 2010 | by Nicola Clark

to fashion and beauty. On the basis of the research, '21st-century woman' can be defined as follows ... a department store trumps the internet as the shopping destination of choice. The research also ...

Overhyped and over here?

11 May 2010 | by Nicola Clark

customers.' However, research from Simpson Carpenter, revealed exclusively in Marketing, shows ... of telecoms media and technology at the research group, says the iPad is 'haute couture to the iPhone ... , the research identified four key consumer groups, including early adopters and late majority adopters with ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

are underpinned by trust and recommendation'. What can help is a better approach to qualitative research, which ... -oriented ethnography is often talked about, but rarely used properly. Deprivation research, where practical, can ... , a form of action research from the social sciences that erases the line between researcher ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

is shrewd market research and PR, not appeasement. The Marketing Society is the most influential network ...

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