Search results for "Research

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Q&A: Guinness global strategy and communications director Grainne Wafer

part of our plans in the future. The overwhelming feedback every time we do research is that consumers ...

Subway plots long-distance branded races

partnership between Subway and Heart Research UK. Subway plans to continue the partnership with the charity for the forthcoming races too, which will include half and full marathons. Money raised will go toward Heart Research ...

Canon pioneers Eye Amplify NFC sites

study in partnership with brain-imaging research company, Neuro Insights , which examined the effects ...

Breast Cancer Care trials 'hard-hitting' ad approach

struggled for brand awareness against Macmillan Cancer Support and Cancer Research UK. Jane Heath, head ...

Subway's UK marketing chief on putting health and value at the heart of the brand

's charity partner, Heart Research UK. Favourite brand: Virgin Atlantic. 'It has kept the brand current ...

Interactive: Twelve ideas for 2012

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

Experiential Agency of the Year: TRO

's work exceeded targets set by Pink Lady for data capture, samples and completed research questionnaires ...

Influencing consideration

Consumers are changing the way in which they listen, research, talk and buy products due to marketing overload, an explosion of product choices and a lack of trust. This change gives marketers a golden opportunity to offer them something that resonates with this new consumer mindset. Brands need ...

Engaging with the masses

work. Research methodologies allow us to track the profile of experiential participants, their attitude ...

A Social Adventure: why events need social media

', the research identified the top five values young people seek in a brand on social media. Truthful ...

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