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Solving the integrated dilemma

15 Aug 2012 | by Lynsey Barber

behaviour encourages others to donate to Cancer Research UK, and we therefore look at the value they bring ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

10 Feb 2012 | by Ben Hall

customers in their research right through to purchase and aftercare ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

Aegis acquires Lithuanian media agency

01 Jun 2011 | by Oliver Luft

Communications and market research group Aegis has acquired Lithuanian media agency Creative Media...The 13-year-old CMS, which had gross assets valued at 1.1m at the end of 2010, specialises in servicing clients in all areas of media planning, buying and research. The deal, terms of which were not revealed, will see CMS become part of Aegis Media's Vizeum network in the Baltic region. Jerry Buhlmann ...

FACT: Multi-channel customers are more profitable!

25 Feb 2011 | by Cassandra Faria, Omniture Marketing

sources. Online shoppers visit an average of two to three sites while researching a purchase online, while ... Handbook for Becoming Demand Driven, AMR Research, January 2010 Click below for your free White ...

Britvic launches two Robinsons marketing campaigns

24 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

for children to pour their own squash. Debby Eddy, Robinsons brand controller, said: "Our research tells us ...

Forward Thinking: the industry's top thinkers on what's next in marketing

18 Jan 2011 | by Andrew McCormick

research Consumption assumptions: HIll Knowlton UK's Richard Millar on PR Improved reception ...

Clinton Cards to introduce online card personalisation

14 Oct 2010 | by Ben Bold

and layout. Commenting today on the research, a Clinton Cards statement said: "This work has resulted in a ...

Shortlist for Media Week Awards 2010 announced

20 Jul 2010 | by Arif Durrani

' Edition UM London for XBOX Best Research Initiative Channel 4 ComScore Europe Kinetic Worldwide ...

My-wardrobe.com plans heavyweight marketing drive

14 Jul 2010 | by Joe Thomas

Research: "Sitting firmly in the luxury sector, My-wardrobe competes directly with online player Net ...

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