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Ofcom takes action as consumers plagued by growing nuisance calls

17 May 2013 | by Matthew Chapman

: "Two nuisance calls a week is too many and this detailed research will help us understand the root ... , rising to 51% of identifiable unwanted recorded sales calls. Energy (10%), market research ...

ICO: 'Consumers are not interested in privacy'

16 May 2013 | by Matthew Chapman

about privacy raised by mobile marketers come in the same week the Sunday Times reported that research ...

Ebay boss gives mobile team 'permission to step on toes'

16 May 2013 | by Matthew Chapman

involved at some point. Research from eBay also shows that 86% of tablet usage in America happens during ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

" and design teams, the research and polling teams and Games spectator experience. It is testament to Nugent ...

Clear Channel billboard converts humidity into drinking water

15 May 2013

The $32,600 billboard, which was co-produced by outdoor advertising company Clear channel and researchers at the University of Engineering and Technology, transforms water using a series of condensers and filters. Companies: Clear Channel Peru and the UTEC (University of Engineering ...

Has M&S got its fashion mojo back?

15 May 2013 | by Nick Gray

customer research, but not just held up a mirror to its customers. Great expectations In fashion it ...

Social network users are airbrushing reality in search of peer approval

15 May 2013 | by Nicola Kemp

According to research from the Future Foundation, 44% of consumers agree with the statement, "I wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ...

Brands must recognise the 'myth' of consumer radicalism

14 May 2013 | by Nicola Kemp

According to research from the Future Foundation, UK consumers are happy to tell researchers they are angry about everything, but in reality there is no real evidence of growing consumer radicalism. Speaking at the Future Foundation's Spring conference in London today (14 May) Christophe Jouan, CEO ...

Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year

14 May 2013 | by Rachel Barnes

Paddy Power, which created the odds based on its own research, has elevated Woolfenden to the position of frontrunner at 3/1, overtaking the early favourite, former Olympics marketer Greg Nugent. EasyJet s Peter Duffy is a nose behind, with odds of 7/2, while Nugent joins Facebook s Rebecca Van Dyke ...

Top ten ads of the week

14 May 2013

/Y R/MEC 31 Adwatch research was conducted from 9 May - 13 May 2013 by TNS as part ...

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