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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...

Getty Images tells a love story in '85 Seconds'

17 May 2013 | by Chloe Smith

as the research evolved. Sometimes we searched something we had in mind, and other times we would find something ...

Raising the game for BT Sport

16 May 2013

customers and use the sport proposition to drive BT broadband acquisitions. Research revealed ...

Race for Life "oi cancer" by MediaCom and Mother

15 May 2013

Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via ...

Race for Life to share viewer cancer messages in BGT

15 May 2013 | by Louise Ridley

Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain...to encourage last-minute registrants for Cancer Research UK s 5k and 10k fundraising Race for Life events ... viewers. Emma Hyatt, the head of Race for Life at Cancer Research UK, said: "This campaign is about ...

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found.... Microsoft research found 84% of people in the UK are concerned about online privacy, with 30% of people very ...

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found.... Microsoft research found 84% of people in the UK are concerned about online privacy, with 30% of people very ...

PRWeek TV: Pitch horror stories 'far worse in the PR sector'

03 May 2013 | by Alec Mattinson

business and think more critically about new business leads. You ve got to do due diligence, research ...

IBM makes stop-motion movie using thousands of atoms

01 May 2013 | by Matthew Chapman

The A Boy and His Atom portrays a character named Atom that befriends a single atom and goes on a playful journey that includes dancing, playing catch and bouncing on a trampoline. Brand: IBM Client: Andreas Heinrich, principle investigator at IBM Research ...

Subway flatbread ad promotes the power of choice

01 May 2013 | by Maisie McCabe

calories and provide a portion of fruit or vegetable. Heart Research UK supports the low-fat flatbread ...

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