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Why making sense makes perfect sense

28 Nov 2012 | by Remco Marinus, Lemz

for meaning Global research by the Lemz founder Mark Woerde (together with Columbia University in New York ... . As it turned out, the Dutch were feeling disjointed from their communities. Research showed that 77 per cent ...

Asda boss dismisses 'sexist' Christmas ad complaints

15 Nov 2012 | by Matthew Chapman

.5% during the same period, according to research from Kantar. Judith McKenna, chief operating officer ...

Holly Willoughby and James Corden push Microsoft phone

13 Nov 2012 | by Matthew Chapman

if her and Schofie used it [Windows Phone] for their world-class investigative journalism research ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots. Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...

Getting back to the big idea

01 Nov 2012

, the country, the target audience and so on - rarely seen in current campaign measurement. Traditional research ...

Carat and Global Radio are the big winners at the Media Week Awards

26 Oct 2012 | by Jeremy King

Shortlist: Carat, MEC, MediaCom, Starcom MediaVest Group Research Insight Gold: Carat ...

PRWeek TV: In-house comms, marketing and IT 'will have overarching leaders'

05 Oct 2012 | by Matt Cartmell

This week s PRWeek podcast sees Michael Thorne, director of business analysts Pearlfinders, and Gavin Ellwood, director of Ellwood Atfield, discuss new research suggesting that senior in-house PR professionals are increasingly taking on wider remits. This follows a PRWeek news analysis on the subject ...

Tesco pushes Fifa 13 with GPS-linked mobile activity

01 Oct 2012 | by Nick Batten

to the Centre for Retail Research, UK consumers are expected to spend 4.5bn using mobile devices in 2012, a 53 ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

if they wanted it. The research was conducted by headhunters Watson Helsby and sampled 93 of the 100 FTSE ...

Littlewoods in autumn activity U-turn after sales 'missed out' in 2011

25 Sep 2012 | by Matthew Chapman

fashion credentials take a knock as a result of not running an autumn campaign. Research from Ipsos ...

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