to remove filtersCannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
29 Jun 2012 | by Arif Durrani
Rechtman, who is head of AOL Advertising International, draws on Upstream research in the US that found three quarters of millennials (66%) reject digital advertising, and a third of them hate the brands that are targeting them. "Online advertising has zero influence on this group," warns Rechtman ...
