.5% during the same period, according to research from Kantar.
Judith McKenna, chief operating officer ...
Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots.
Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...
to the Centre for Retail Research, UK consumers are expected to spend 4.5bn using mobile devices in 2012, a 53 ...
fashion credentials take a knock as a result of not running an autumn campaign.
Research from Ipsos ...
The activity includes a TV ad that features four young adults, tagged as "Neets" (Not in Education, Employment or Training) searching for a job with dignity despite the stigma attached to unemployment.
The in-house campaign, created by the brand s in-house research centre Fabrica in co-operation with 72 ...
electronics brands.
However, Argos objected to the ad because its own research carried out on 20 October ...
that both companies' research was valid because it took into account different methods of collecting the data, but ruled the way Asda advertised its research was misleading.
The ad watchdog came down ...
heritage and claims its own research shows customers are increasingly associating the retailer with style ...
decided action was needed after research found consumers did not enjoy the 'harsh shouty style, they didn ...
Phones4U is drawing to attention to its upgrades offering with a £10m campaign, after research...Television activity will launch tomorrow (16 June) as part of the "upgrades 4u and u and u" campaign. It will star ex-'EastEnders' actor Dean Gaffney and a voiceover from 'Inbetweeners' star Alex Macqueen.
Phones4U commissioned research from YouGov that revealed only 44% of the 2,000 people surveyed ...
14 Oct 2011
| by Matt Trubow
pitch.
The research shows that AR is a powerful persuader. There is more to AR than just being ...
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