LV= launches £4m TV ad campaign
05 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
LV= is launching a £4m TV advertising campaign to back its research that claims more than 1,000 new
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29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
research project of 3,000 firms in 13 countries, which generated almost 400 pieces of coverage worldwide ...
Media Week Awards' co-chairs talk on camera about this year's event
24 May 2011 | by Jeremy King
categories. Splitting the research sector into three different categories Data Innovation, Econometrics and Research Insight to reflect its increasing importance in the media process. Dividing the Rising Star ...
The Post Office 'savings' by Mother
02 Sep 2010
Mother worked with Hungry Man to scour the UK to find inspiring stories from real people to capture a true sense of what it means to the British public to save. The process took four weeks and involved researchers standing outside Post Offices all over the country, recruiting actual customers ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
connect networks of people around the research and purchase process. Two examples of brands ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...
State-owned Bank of Scotland launches new identity
29 Jan 2010 | by Alex Brownsell
extensive customer research and know that the Bank of Scotland brand has a strong place in the hearts ...
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