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Getting back to the big idea

01 Nov 2012

, the country, the target audience and so on - rarely seen in current campaign measurement. Traditional research ...

29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

research project of 3,000 firms in 13 countries, which generated almost 400 pieces of coverage worldwide ...

Profile: Anna Crona, marketing director for IKEA UK and Ireland

08 Jun 2011 | by Andrew McCormick

campaign we do thorough research, and with kitchens, we found we had no position at all,' says Crona ... . Having previously failed to make the top 10 in Verdict Research's customer satisfaction survey, in 2010 ...

Profile: James O'Shea, marketing director at Maxinutrition

26 May 2011 | by John Reynolds

for us. GSK is also first-class at research supporting its products; that could be another advantage ...

125 years of Coke: From Atlanta to Facebook

13 May 2011 | by Nicola Clark

the formulation of Coke for the first time in 99 years. While researchers had found that people preferred New ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

11 May 2011 | by Ed Owen

. Now we have 70 in marketing, a research and insight team, and a database marketing team,' he says ...

Profile: Doug Bewsher, chief marketing officer at Skype

13 Apr 2011 | by Sarah Shearman

. 'User experience is paramount, so we have been doing tests and research for more than a year to ensure ...

Profile: Marc Sands, director of media and audiences for Tate

23 Mar 2011 | by Noelle McElhatton

. Accessibility is crucial 'for browsers of art, academics, researchers and those with a general interest. You ...

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

09 Mar 2011 | by Gemma Charles

that customers are, in effect, forcing their way into the meeting room. Waring says research once meant gathering ...

Introducing the Future 5

23 Sep 2010

participation, use of technology, brand partnership, research/planning, and the big creative idea. Purewal ... of sponsorship and partnership, something we will see more and more of in the months ahead.' 4. Research/planning - Honda Dream Factory Until recently research and planning tended to be associated with advertising ...

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