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CANNES 2013: Jane McGonigal on the super powers of gamers

18 Jun 2013 | by Arif Durrani

, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you...Speaking ahead of PHD s presentation at Cannes Lions, visionary game designer Jane McGonigal talks to Campaign about some of the benefits observed in modern day gamers. "The research is pretty astonishing," she says. "The more games you play, the more motivated you are to tackle tough challenges in real life ...

Marketing revolution needed to catch up with technology, says Rory Sutherland

06 Jun 2013 | by Magda Ibrahim

of research at a dangerous angle." Don t miss the outspoken vice-chairman of Ogilvy Group UK sharing his ...

Carling launches £10m campaign with 'refreshingly perfect' strapline

30 May 2013 | by Simon Nias

social media channels. He said: "We've done five rounds of research with these ads and consumers have ...

PRWeek TV: 'Agency agnostic' clients giving PR shops bigger digital role

28 May 2013 | by Lynsey Barber

Following research revealing that PR agencies are winning digital work from specialist agencies , Bell Pottinger Wired MD James Thomlinson and Brands2Life director Alex Pearmain told PRWeek TV this was increasingly a result of clients becoming agency agnostic . Thomlinson said: Clients are becoming savvy ...

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...

Getty Images tells a love story in '85 Seconds'

17 May 2013 | by Chloe Smith

as the research evolved. Sometimes we searched something we had in mind, and other times we would find something ...

Race for Life to share viewer cancer messages in BGT

15 May 2013 | by Louise Ridley

Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain...to encourage last-minute registrants for Cancer Research UK s 5k and 10k fundraising Race for Life events ... viewers. Emma Hyatt, the head of Race for Life at Cancer Research UK, said: "This campaign is about ...

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found.... Microsoft research found 84% of people in the UK are concerned about online privacy, with 30% of people very ...

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found.... Microsoft research found 84% of people in the UK are concerned about online privacy, with 30% of people very ...

PRWeek TV: Pitch horror stories 'far worse in the PR sector'

03 May 2013 | by Alec Mattinson

business and think more critically about new business leads. You ve got to do due diligence, research ...

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