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Carling launches £10m campaign with 'refreshingly perfect' strapline

social media channels. He said: "We've done five rounds of research with these ads and consumers have ...

Why marketers are missing a trick by ignoring sensory perception

Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...

Microsoft finds that half of Britons do nothing about online privacy

Research for Microsoft's first ad campaign to raise awareness about online privacy found.... Microsoft research found 84% of people in the UK are concerned about online privacy, with 30% of people very ...

Dove's campaign for real beauty returns after two-year gap

the confidence they need in day-to-day life. "Internal research has revealed that only 1% of UK women would ...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

that now was the perfect moment to rebrand the company from Research in Motion to BlackBerry, to reflect ...

Littlewoods: The retailer took a traditional position for its Christmas campaign

Did anyone actually leave the house on Boxing Day? Perhaps not, as research released by Experian suggests many of us spent most of the day shopping online - 126m website visits, accounting for 17m hours ... 20 ( ) Homebase Leo Burnett/Mindshare 26 Adwatch research was conducted ...

EE: Kevin Bacon fails to champion EE and 4G

Wieden Kennedy/ Initiative 28 Adwatch research was conducted from 29 November-3 ...

Why making sense makes perfect sense

for meaning Global research by the Lemz founder Mark Woerde (together with Columbia University in New York ... . As it turned out, the Dutch were feeling disjointed from their communities. Research showed that 77 per cent ...

Asda boss dismisses 'sexist' Christmas ad complaints

.5% during the same period, according to research from Kantar. Judith McKenna, chief operating officer ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots. Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...

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