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credible and compatible piece of pan-European research that had large samples and continuous recording ... . And lo, for a number of reasons, we don t have this research paradise, and we never will ... industry research systems. Technically, it has never been possible to combine comprehensively several ...
They may love them in TV programmes but research by NOP shows that consumers pay little extra...They may love them in TV programmes but research by NOP shows that consumers pay little extra attention to ads featuring famous actors. Fifty-five per cent of the 1000 consumers polled by NOP ... celebrity-based ads. The research will be a comfort to advertisers who are doing without actors due ...
opportunity to see per week able to achieve a 10% growth in brand share, according to new research....Magazine advertising can be more effective for some brands than television, with a single magazine opportunity to see per week able to achieve a 10% growth in brand share, according to new research. The claims are contained in a report drawn from the Taylor Nelson AGB Superpanel, made ...
to new research....Consumers respond to direct response radio ads faster than direct response TV ads, according to new research. Callers respond, on average, within five minutes of hearing an ad on radio ... effective. The research monitored a total of 4428 direct response advertisements for a total of 71 ...
Chris Evans is winning the radio breakfast war against rival Zoe Ball, according to research...Chris Evans is winning the radio breakfast war against rival Zoe Ball, according to research by BMRB for the media research specialist, CIA MediaLab. Asked the question: Given the choice, would you listen to Chris Evans or Kevin Greening and Zoe Ball in the morning? , 32 per cent of adults ...
to affect the advertising and media industries will come in the shape of independent media research...to affect the advertising and media industries will come in the shape of independent media research specialists. Speaking at the Media Research Group conference in Dublin last week, Durden also warned that as a discipline, research must become more aggressive in order to survive in an increasingly ...
We all know basic television audience research is going to be more difficult to compile...We all know basic television audience research is going to be more difficult to compile ... . That was the message of a paper published last week by Sue Read, the marketing and research director of Laser Sales, and Hugh Johnson, head of research at Channel 4. BARB research - the industry standard trading currency ...
Capital Radio is launching an advertising research panel in response to growing calls from...Capital Radio is launching an advertising research panel in response to growing calls from ... , is the biggest research panel set up by any media owner. The idea is to offer existing Capital advertisers ... -testing, and research can compare the results of previous radio advertising surveys. Duncan George, the sales ...
.The post-airing research-brief states that the campaign has breathed new life into MadameTussaud s . ...
numbers-based airtime trading system, two leading industry researchers claim....numbers-based airtime trading system, two leading industry researchers claim. According to Sue Read, the marketing and research director of the ITV sales house, Laser, and Hugh Johnson, the head of research at Channel 4, the media industry of the 21st century will have to limit the amount ...
