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Opinion: The Marketing Society Forum - Can established brands work on social networking sites?

Research consultancy Tuned In has published research suggesting that youth audiences are receptive

Think BR: Size matters online

, director of research & strategy, IAB....the effectiveness of large online display formats. The research uses data from Millward Brown, who assessed 770 ... , director of research strategy, IAB ...

Think BR: When is 0.03% a big number?

, director of research and strategy, IAB...., and billboard - as explored in the IAB s Size Matters research . Those consumer goods advertisers used ... , director of research and strategy, IAB ...

Think BR: The world is going hyperlocal

by relating their messages to precise locality, writes Daniel Bischoff, research director at MediaCom Germany....enables users to research US real estate online in a hyperlocal way, and websites such as Indeed ... . Daniel Bischoff, research director, MediaCom Germany ...

Think BR: Achieving social media success

is now stronger than ever, writes Ines Nadal, research manager, Ipsos ASI..... Start planning your social media marathon now. Ines Nadal, research manager, Ipsos ASI ...

Helen Edwards: E-commerce feels wrong in the ritual of giving

In a recent piece of informal research - look, I asked a few people - the discovery was made...research was sketchy, non-robust, non-triangulated and, well, downright suspect on all accepted ... I plunder most weeks. It is always thoroughly researched, peer-reviewed and clearly referenced, yet ...

Andrew Walmsley on digital: Master the art of eavesdropping

There is a research group out there that is so big, it won't fit into the biggest viewing room...into using it as a research tool - perhaps a reflection of the fact that as marketers we are often better ... people is probably not going to be a priority. So, typically, a researcher is looking at three ... . - Andrew Walmsley is co-founder of i-level 30 SECONDS ON ... FREE BLOG RESEARCH TOOLS - BlogPulse ...

Andrew Walmsley on Digital: A vote for the straw poll

, you can push your question out faster and to more people, making it useful as a preliminary research ... to be an evangelical preacher. Ask500People is part of a movement that is changing the face of planning and research. Research has for years been fuelled by a toolkit that values accuracy over speed, research is the slow ...

Think BR: YouTube's TrueView - a risk or a prescient move?

world of research for them on consumer viewing habits of branded content. Some may see YouTube s decision as a risk, but I see this push towards better, more incisive research (and especially technology ... and prescient move. As we all know, effective research in this area (and the development of the technology ...

Think BR: What marketers can learn from baseball

research (ask and dig research) 70% feel incapable of analysing the glut of information available about ... traditional market research. Understanding your audience via social media can bridge the gap between ... market research techniques. We're not trying to find the Higgs Boson with something Faraday would have ...

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