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Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research...The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...
The research, carried out jointly between Brand Republic Group, Echo Research and Ebiquity, will explore trends in how marketing and corporate affairs are aligned within businesses. The survey should take less than five minutes to complete, so please click here to participate. In return, you ...
is in motion. Research carried out by Motors.co.uk has discovered that people find car-buying a stressful ... and a Facebook page. Katie Wardle, head of marketing at motors.co.uk said: "From our research ...
from it. Research and improved market share have proven, on both sides of the Atlantic ... this information, then start gathering it through market research. Once you have analysed your information ...
: advertising, research, planning, direct mail, sponsorship, events marketing and digital. This agency devises plans and executes integrated campaigns where PR has led the research, identified the guiding insights ... % of senior European corporate PR practitioners identified research as a rising need by 2012 (Euprera, 2009 ...
sioned research among marketing direc tors about the changing role of PR in light of the social media ... . Specially commissioned research that revealed a new wave of women were turning their backs on ladette ...
of PR and marketing are supported by many industry observers. Tim Ambler, honorary senior research ... or marketing? Mark Blayney Stuart, head of research at the Chartered Institute of Marketing, believes that a ...
past seven pitches. It also retained clients Netmums, Direct Line and Cancer Research UK. Despite ...
s iPhone was now more popular than Research in Motion's BlackBerry (based on the latter's most recent ...
