09 Nov 2000
| by JOANNA WITT
research by Taylor Nelson Sofres RSGB reveals that many are still too apprehensive to buy online....to the web, new research by Taylor Nelson Sofres RSGB reveals that many are still too apprehensive to buy ...
of future uptake of new media.
According to the research, internet access is up from 65% when the panel ...
22 Sep 2000
| by KEN GOFTON
These so-called mobile people meters will provide a new twist on audience research. Instead ...
their introduction is a long-running legal dispute over who owns the rights.
The market research industry ...
simultaneously with new things to measure and new ways of conducting research. Exciting times - but the wonders ...
27 Jul 2000
| by CHRIS MARTIN, General manager, Moore IM
In the year 2000, the UK market research industry comfortably
exceeds the pounds 1bn turnover mark...In the year 2000, the UK market research industry comfortably
exceeds the pounds 1bn turnover mark. This is an important landmark in
any industry and extremely significant for research.
The fact that the industry will reach this figure is ample evidence as
to why the British Market Research ...
09 Jun 2000
| by KEN GOFTON
, for all its market research interests, which
include Millward Brown, Research International, BMRB..., for all its market research interests, which
include Millward Brown, Research International, BMRB ...
market research to WPP s chairman, Sir Martin Sorrell. But over the past
year or so Kantar ...
it launched Kantar Media Research, designed to be a
global provider of all types of media research ...
18 May 2000
It’s easy and it’s cheap, but does internet research have a dark side? By Robert Gray...The internet poses both threat and opportunity for the world’s
leading market research firms.
It is a threat in that it allows smaller companies to carry out research
at a low cost; the findings ...
Not surprisingly, all of the leading market research groups now offer
in-ternet research ...
18 May 2000
| by BEN ROSIER
A web site which promises to take the pain out of market research
launches this week, backed by a...A web site which promises to take the pain out of market research
launches this week, backed by a pounds 3m summer-long TV and print
The site, CheekyMonkey. com, asks consumers to fill out basic
questionnaires or directs them to branded web sites in exchange for free
12 May 2000
| by RACHEL OLIVER, features editor of Revol
by the number of people who walk through its
There is a number of research operations working ...
online ad campaigns are being. Fletcher Research, for
instance, provides the UK s only web advertising ...
Research companies tend to fall into one of three categories -
16 Mar 2000
| by IAN DARBY
The Institute of Cancer Research is revamping its web site to allow
people to donate online...The Institute of Cancer Research is revamping its web site to allow
people to donate online for the first time.
The project is part of a strategy to raise the charity s profile. Due to
go live in May, the site will provide information on expenditure and
research. Head New Media has been ...
28 Jan 2000
| by GORDON MACMILLAN
A company claims it will change the face of Britain s market
research industry by communicating...A company claims it will change the face of Britain s market
research industry by communicating ...
says it is hastening the end of high street interviews conducted by
clipboard-carrying researchers ...
will give Air Miles as a reward
for participating in the research.
The service is aimed ...
10 Jan 2000
| by COLIN GRIMSHAW
offices worldwide with Planit s online
media research and planning tool....Planit Media has signed a deal with CIA Medianetwork to provide all
1,600 staff in the agency s 44 offices worldwide with Planit s online
media research and planning tool.
The company ...
the trend towards the use of
online resources in place of printed directories.
Fiona Kidd, research ...