Barb has extended its research contracts with its existing suppliers for a further three years from
LONDON – TV audience measurement body Barb is extending its research contracts with Ipsos UK, RSMB...The Broadcasters Audience Research Body contracts were initially due to run from 2002 to 2006 ... and generally being more flexible in the evolution of the service. Survey-based market research company Ipsos UK is responsible for Barb's Establishment Survey, while television research company RSMB ...
to daily life. As a device for generating coverage, the PR industry's love affair with research continues ... , a recent survey conducted by Weber Shandwick affiliate KRC Research found that opinion research ... releases containing opinion research on a daily basis. Despite their popularity however ...
NEW YORK - Viacom has promoted its chief researcher Betsy Frank to the new role of executive vice...Frank, a former executive at Publicis Groupe's Zenith Media as was, will develop research strategies for cable networks MTV, Showtime and BET, as well as film studio Paramount Pictures and publishing house Simon & Schuster. The new appointment coincides with the expanded remit of Tom Freson as co ...
LONDON - Media planning group Initiative has launched a research tool that identifies what new TV...The research tool, called PropheSEE, also measures whether the programme is being reflected ... , director of global research integration at Initiative, said: "The difference between this and what has been done up until now is that every other research study polls people asking for their opinion, while ...
this month, following its £3m investment into three years of research through Taylor Nelson Sofres....the research project was first commissioned, Taylor Nelson Sofres has collected single-source data ... ." The research from TV Works, formerly known as TV Span, will be published in two stages. The first in mid ... announced it is in the process of commissioning further research into the effectiveness of television ...
LONDON – Antony Young, chief executive of ZenithOptimedia, has told a media research conference...Speaking at the Media Research Group conference in Madrid, Young said: "We need a new set of advertising metrics, media research is struggling to keep the pace." He stressed that media planners become too reliant on audience research figures from the likes of TV body Barb and radio body Rajar, viewing ...
, is putting his rivalry with The Times to one side in order to create a joint research initiative covering...A major piece of consumer research is expected to be available to advertisers in January. The two titles hope it will show how the compact newspapers offer unique advertising opportunities. The titles are working together to canvass media agencies. The deal was struck by Andrew Christie, the group strategy ...
The Independent and The Times are to collaborate for the first time on a research project...planning at News International, added: “This research will help to ensure that we can give our agencies ...
LONDON - Emap's Magic 105.4FM is undertaking a research-based marketing campaign, which highlights...research. Clinical tests will analyse the physiological effects different music genres have on a group ... : "Magic has always considered itself a feel good station and we're going to prove this with our research ...
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