-good score of nine ads used in research into the engagement levels of digital outdoor ads conducted by Clear...unnamed advertiser to determine which ads consumers engaged with most. The research used new face ... expression compared with the average ad. The research also found that when animation is added to static ... video only gave a 4% uplift compared with static ads. The research found that ads have a longer impact ...
The campaign, shot by Rankin at his state-of-the-art studio "Annroy", was unveiled at the National Portrait Gallery on 14 September and will run across national digital and print media. The British Skin Foundation is a charity that raises money for research projects that aim to result in a better understanding ...
The activity includes a TV ad that features four young adults searching for a job. They are dressed in business clothes to highlight the stigmatisation of unemployment. The campaign was created by the brand s in-house research centre, Fabrica, and 72andSunny Amsterdam. It was directed by Tristan ...
The campaign which spans press, poster and online aims to raise 5 million by encouraging people to visit the charity's 'virtual brain' website www.kidspeaceofmind.org and buy a virtual brain neuron to help fund research. Visitors to the site can buy a neuron for 5 each, personalise it and join ...
and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... element the research brings. She said: "This adds another element, another layer, to what we ve already ... of their TV and newspaper ads in the same way. Each ad is researched with consumers, and scores ...
The agency s research uncovered the importance people place on a good night s sleep and the role that a regular night-time routine and a sensible bedtime play in making people happy. An impactful, yet friendly, "call to inaction" was devised to prompt consumers, at relevant times, to go "Happy ...
Asos and John Lewis have also increased their investment in marketing to men. Clarks' own research ...
money for the British Skin Foundation to fund research projects to explore and help cure skin diseases ...
Nations Chapel in New York. I ll leave those interested to research Bob on the internet, where you ...
" path and study anatomy the same way you would in a life-drawing class. This classic research model ... was informed by this choice. We researched heavily and experimented with movement and muscularity in ways ...
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