Market research magazine, Research, will unveil a new look in its October issue after responding...will include a greater emphasis on international news and analysis. Research editor Marc Brenner said: “The research industry has become increasingly global. “The magazine will have greater emphasis on international features illuminating the challenges faced by researchers working in different cultures ...
If you lived through the 80s you will have noticed that, from a fashion perspective, we have come full circle. A glance at the queue outside any Hoxton nightclub will reveal alarming combinations of shoulder pads, sleeveless T-shirts and even legwarmers.
In the past, London's restaurant scene was often dismissed by diners complaining of leaden dishes, stuffy service, old-fashioned venues and steep prices. Today's prices are loftier than ever, but the rest of the equation could scarcely be more different. London is awash with culinary temptation, so...
Research can bring valuable returns for clients, and 2003 saw it consolidate its position within...Market research's underlying status as a measurement technique that offers tangible results sits ... market research agencies have plenty going for them. But while agencies in this sector may be slightly ... , page 39), the majority of agencies produced a positive percentage change in terms of turnover. ESA, 2cv:research ...
in bringing it to market and creating differentiation, Sony Ericsson used a research project to assess market ... -to-face interviewing techniques to obtain a representative sample. The research was flexible enough to take account ... and a separate tracker programme - the research was reported back to the firms' editors and revealed ...
Marketers must research ethnic consumers to capitalise on the increase in their spending power....Research Society set up the Ethnic Research Network, which brings together those interested in such research to develop best practice. Its chair, Anjul Sharma - who is associate director corporate and financial at TRBI - will be speaking on market research into ethnic minorities at a discussion session ...
The shortlist for the Marketing Research Awards 2004 will honour best practice from across...After a successful first year, the Marketing Research Awards return this year to champion ... for Qualitative Research, the awards celebrate best practice across a number of categories devised in consultation with leading industry figures. The 2004 Marketing Research Awards will take place at The Dorchester hotel ...
The survey can provide a useful news hook to give a client media coverage, but research has...companies or individuals who commission market research, the results can be crucial. The politician who ... , the survey can be an essential tool. And it is a booming industry. According to the British Market Research ... research is used regularly for commercial purposes, the surveys it produces are regarded as a useful tool ...
it lives up to agency hype Every industry has its fashionable buzzwords, and the market research sector...of the need to pioneer unique selling points with which to attract business, so as 'fly on the wall' research ... believer in the long-term value of ethnographic research and argues that it represents a definite step ... advancing ethnographic research techniques to the stage that they can look beneath the rational view ...
Simon Lidington has been made chief executive of Research International's UK division. He replaces
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